Louken at Large
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Business models range from e-commerce to setting up shop overseas AFTER building strong brands at home, some Singapore retailers now aim to reach consumers in Indonesia – South-east Asia’s biggest market with a population …
在雅加达拥堵的交通里，须和当地人一样熟悉路况，才能在车龙中穿梭而不相撞。打入当地市场也一样，要有熟悉环境的引路人，才能少走冤枉路。“灯塔”（Lighthouse）品牌发展加速计划，正是要带领八家新加坡品牌进军印度尼西亚市场。
Establishing a brand was a very different task seven years ago, when Noah Lee joined Louken Group’s brand agency A S Louken. “Branding then was a lot more rigid,” Mr Lee, now 33, recalls. …
From being led, Louken now does the leading. It can take clients all the way from brand development to digital implementation, and is also grooming and incubating startups. In Louken Group’s early years, its …
It is the first branding and communications company to win the E50 award. For homegrown company Louken Group, being the first branding and communications company to be presented the Enterprise 50 award is a …